Part One of my brief overview of what it’s like to do hobbyist freelance artwork saw me working on an iterative logo for the band Slow Train. This process involved an exploratory period, followed by further refining of the design and concluding with minor tweaks to a mostly finished image, all the while staying in constant contact with the client, an acknowledged old college buddy of mine Michael Kelly.
Out of the many commissioned projects I worked on over the years, this is the first time enough of it has been done digitally that I have a fairly large amount of the process documented. It made sense then that I could use that as the basis for a helpful, step by step account of how I tend to work from beginning to end when tasked with creating something real from another’s wispy imagination. Specifically, Part 1 will focus on the iterative, client-driven design process of making a work of art designed for commercial use. Part 2 will focus on an artistic driven, step by step process of creating a digital work of art for use in advertising and promotion.